Out of Social Media Ideas? 7 Tips for Content Inspiration!

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Out of Social Media Ideas? 7 Tips for Content Inspiration!

Alyson Scott • Oct 18, 2021

Feel like you’re running out of social media ideas? Constantly creating content can feel like a monumental feat – and at some point, we all struggle for ideas.

If you are staring down a blank page waiting for things to happen, we’ve got the inspiration you need to get ideas flowing.

1. Start with a plan.

Sometimes a little structure can help boost creativity. Rather than sitting down expecting genius to happen, create a process and break your job into microtasks. One tiny step at a time will lead to results. Aim for progress over perfection.

Start with your goals, brand voice, and ideal client
Craft a process – brainstorm ideas, create graphics, write your captions
Create templates for images and graphics
Use customizable templates for captions

2. Ask questions!

Get into the mindset of your ideal clients and jot down any questions they may have related to your industry. Crafting quick answers is a great way to post helpful information.

What problems do they have that you can solve?
Are there questions clients often ask you?
Are there any exciting or shocking stats/info you can share?
Do they have any misconceptions about your industry as a whole?
Are there myths you can bust?

3. Set a timer & brainstorm. (I set a timer for 6 minutes and came up with 34 post ideas!)

There are fantastic social media ideas in your brain – you just need to get them out! Sitting down and letting ideas flow freely (without second-guessing or shooting them down) is key to always having a list of content topics.

There are many ways to brainstorm, so try a few to see what works for you.

I like to start with 3-5 broad categories and then develop potential ideas for each one. It helps me focus my thoughts, so I'm not scattered. Focus on quantity over quality. Get the ideas out, and then edit them later.

4. Keep a folder on your phone to jot down inspiration.

You never know when inspiration may strike! Creating a place to put all of your ideas when they come to you gives you back-up when you need a boost.

5. Repurpose old content.

Look back on posts that have been popular in the past. Can you expand on that topic? Take a different viewpoint on it or create posts on related ideas?

6. Share content your community has created.

Share content from other industry professionals, local businesses, or charitable organizations you support. It helps you create less content, is helpful for your audience, and can encourage other companies to, in turn, share your posts.

7. Team up with other businesses

Consider a brainstorming buddy. Bouncing ideas off someone else can help you go in directions you may not have thought of.

Social Media Ideas to Get You Started

Add a bit of fun to their lives with a game or a meme
Tap into what is happening in the world
Ask for advice
Share helpful or fun resources (books, apps, movies)
Share a win or a lesson you learned
Run a contest
Do a round-up post of your favourites
Create a weekly series – focus content on one specific area so you can go in-depth without overwhelming
Host an ask me anything day
Spotlight your clients
Showcase a local business or charity
Interview someone
Poll your audience
Answer client or follower questions

There are a never-ending number of topics you can use to create social media content. But we all hit blocks sometimes – push through, keep plugging away, and the ideas will start flowing!

And if you are ready to pass off your social media, we can help with that.

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