Canadian Virtual Assistants
How to Write Email Newsletters Your Readers Will Open, Read, and Love
Wondering how to write email newsletters your list will love? Email marketing is alive and well!
On average, every $1 spent on email marketing makes $42 (that’s a 4200% return on investment).
To make it work, you need to send awesome emails!
How to Write Email Newsletters Your Subscribers Want to Read
1. Have a goal.
What do you want your subscribers to do when they read this email? Buy a product, check out your blog post, sign up for a course or free webinar?
It's always a good idea to start with the end in mind – if you know you have a particular product you want to draw attention to or will be launching a new offer, talking up the problems it will solve in an email is a great place to start.
Every email you send should have a purpose and be part of a cohesive content marketing strategy.
2. Discuss content relevant to your readers.
Be sure to keep your topics relevant to your readers – they signed up for a specific reason, so follow through and continuously provide value on subjects of interest to them.
3. Craft a hook with a catchy subject line.
What will make readers stand up and pay attention? Why will they open your email and read it? Your hook should pique interest and pose an obvious benefit for your audience.
4.
Keep readers interested with a compelling opening line.
Now that you have piqued interest in the headline be sure to follow through and get to the good stuff right away. You can see the opening sentence below the subject line on many devices, so starting strong gives another reason for your audience to open that email.
5. Layout matters.
Large blocks of text with no breaks or images are no fun to read! Use bold text, italics, and colour to draw attention to the essential points.
6. Give value.
You need to give your readers a reason to read your emails. Give value in the form of tips, insights, discounts, or extra freebies that they won’t get anywhere else.
7. Have a call to action.
A call to action doesn't have to ask for the sale – it could also be read the blog, get this free download, or join a free webinar.
8. Look to the future.
If you continuously craft engaging email newsletters that entertain, teach, or inspire, your readers will be more likely to open them in the future. If every email is a sales pitch, they will learn to tune you out.
9. Aim for connection.
How can you make a personal connection? Do you have shared interests, goals, pain points? Keep things conversational and casual (within the tone of your brand).
10. Be Short. Concise. And to the point.
Stick to one topic and don’t overwhelm with too much information. Trying to include a little bit of everything weakens your message and buries the best stuff!
11. Be consistent and keep your promises.
If you said a weekly newsletter, keep it weekly. Don’t bombard your subscriber’s inboxes!
12. Use images or video.
Pictures, infographics, and videos make your content easier to absorb and keep things visually attractive.
Email marketing is an excellent way to create a community around your brand. Learning how to write email newsletters that make connections, provide value, and solve problems helps you build trust and develop relationships with potential clients. Done well, you can show the value of your products and services in a way that piques interest and lets readers know what they will gain by working with you.
If you’re new to email newsletters, this blog on How to Grow Your Email List might be of interest.
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