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How LinkedIn is Different from Other Platforms (And How to Make It Work for You)

Alyson Scott • Mar 15, 2021

How LinkedIn is Different from Other Platforms

LinkedIn, Facebook, Instagram, Twitter, YouTube, Clubhouse, TikTok. The options for social media

marketing can be overwhelming!

The key to making social media work for you? Always keep your target market in mind. Where are they showing up? How can you get in front of your ideal clients, introduce yourself, and make connections?

Being on every social media platform is a losing battle – there just aren’t enough hours in the day! You’ll be way more successful if you choose the right platform for your business and go all in.

LinkedIn Stands Out Among the Rest

LinkedIn is specifically designed for businesses and professionals and is one of the essential platforms for B2B marketing. Is your target market other businesses? Are you looking to connect with

professionals in your industry? Then LinkedIn is for you.

Because it’s one of the least ‘fun’ and social platforms, many people are intimidated by LinkedIn. It's got a reputation for being the Dad of social media. I promise that with a bit of effort and time, you will feel right at home!

Secrets to Success on LinkedIn

1. Set up a business page and optimize your profile. Make the best use of your page with a

captivating summary that focuses on building trust and making connections. What problems do

you solve? How do you make your customers’ lives better? What proof can you give? How are

your skills, education and experience relevant to your target market?

2. Visuals matter! Make sure you have a current, professional headshot. If your photo is from 10

years ago and you look completely different when they meet you, it can raise a few eyebrows.

You want to make sure you start your client relationship on the right foot by building trust.

3. Extend those awesome photos to your posts. Even though it is a more educational and business-

based platform, your images still need to capture attention. Posts with visuals get 2 times higher

engagement.

4. Make your connection requests count. Focus on quality over quantity. Who fits your target

market? What businesses related to yours would be a good connection? Send a personalized

note with your connection request (no sales pitch!). Just a quick little "Would you like to

connect?" will do. If you have something in common, like the same industry, connection, or

networking group, you can briefly mention it. Just remember that it’s just an introduction at this

point - Keep it short and sweet and respectful of their time.

5. Create content and be active. Active LinkedIn pages see 5 times more page views. The number

one thing to remember when creating your content is to always keep your target market in

mind. What questions can you answer? What problems can you shed light on? Switch it up and

aim for variety, including videos, quotes, question and answer, or long-form posts. When you’re

short on time, share a blog post or article relevant to your target market.

6. Write articles. LinkedIn is a go-to platform for professionals looking for resources and education.

They have questions; you have answers. It's a great way to position yourself as an expert in your

field and make connections with people looking to learn more about your industry.

We all know social media is an excellent and cost-effective way of getting in front of your ideal clients.

But it's not a one size fits all solution. As with all marketing efforts, you get out of it what you put into it.

Invest time to create your strategy, make the most of the platforms you choose, stay consistent and give it time. Your efforts will pay off!

If you push past your fear and jump in, LinkedIn can be a great way to make connections, generate

leads, and grow your business. And we’re here for back-up if you need it!

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Planning Business Parties: Summer Edition

By Alyson Scott • 26 May, 2023

Everyone enjoys a great business party to kick off the summer season! Do you know how to plan for a business party? Here are the best ways to plan your next business party.

6 Biggest Time Wasters for Entrepreneurs

By Alyson Scott • 26 Jul, 2022

Save Time by Delegating Tasks to a Virtual Assistant. As a small business owner, there aren't enough hours in the day to get everything done! Your time is precious, and not all tasks are created equally. Say goodbye to these top 6 time wasters for entrepreneurs so that you can focus on the most critical areas of your business. 6 Biggest Time Wasters for Entrepreneurs: 1. Meetings. Whether you meet with clients, vendors or employees, prioritize and respect your time. Does it need to be a full meeting, or would a quick call or email do the trick? Look for other, easier ways to communicate. And if you need a face-to-face or virtual meeting, set a boundary beforehand as to how much time you have to dedicate. 2. Online Distractions. Getting swept up in social media, checking your email, or reading texts can be a big distraction and time waster. Setting times to sort through your emails and messages can help you focus on the task at hand. 3. Routine and Repetitive Tasks. Not all tasks are created equally. What jobs can only YOU do in your business, and which tasks can you delegate? Try keeping a list for a week or two, jotting down all the things you do in a day, then look it over and see what tasks are eating up your time that could be passed off. 4. Outdated Tools. Using the right tool for the job can save you time and energy. A few of our favourite tools are Calendly and Acuity for scheduling meetings, Dubsado for customer management, and Mailchimp for email marketing. 5. Lack of Strategy and Systems. Does it feel like you’re spinning your wheels and not making any progress? Creating a strategy for growth with measurable goals will help create a clear direction in your business. While systems and routines help you make the most of your time by ensuring you are as efficient and productive as possible. 6. Overthinking and Second Guessing. One of our biggest time wasters as entrepreneurs (and a significant factor in holding ourselves back!) is second-guessing our actions, overthinking, and not taking chances. Once you’ve done the research, don’t be afraid to jump in! Second-guessing yourself, your choices, and your abilities will only you back. How a Virtual Assistant Can Help Save You Time Take on the repetitive tasks that consume your time and take you away from the work only YOU can do. Set you up with systems and strategies to help run your business as efficiently and effectively as possible. Introduce you to tools and new technologies to help make your life easier. Run interference with clients and vendors, so you only take on the necessary meetings and calls. You didn't become an entrepreneur to work 24/7 – be sure you aren't giving more of your time to your business than you need to. Say no to some of these big time wasters and set yourself up for success! Check out a list of what a Virtual Assistant can do for you! If there’s anything we can do to help you save time (so you can get back to your LIFE), reach out here .

Email Marketing – 5 Things You Need to Be Successful

By Alyson Scott • 24 May, 2022

How does a business owner use email marketing to grow? Here are 5 tips for email marketing to help you build a solid email marketing strategy!

How Much Does a Virtual Assistant Cost?

By Alyson Scott • 03 May, 2022

If business is booming and you’re ready to hire help (but aren’t quite at a point where you need a full-time staff), a VA might be right for you. A virtual business assistant can take time-consuming tasks off your plate, so you can get back to the work you love. At Smart Choice Business Assistance, our experienced VAs handle a multitude of jobs.