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Social Media Professionals - Know The Difference
SmartChoice Business Assistants • Oct 27, 2020
Social Media Professionals - What's The Difference?
Many business owners do not realize that there are numerous social media professionals that specialize in different areas. Understanding the difference between them will help you decide what you need help with the most.
Here are the 3 main types of Social Media Professionals and what they do:
Social Media Strategist - The Planners
Social media strategists focus on social media development by generating a solid plan for business owners. They are the foundation to your overall online marketing. They assist with the following:
- Identifying your online audience and target market
- What you should be posting, how often and where to post
- Creating your online sales funnels
A social media strategist is right for you if you need:
- An overall social media game plan
- Consulting or ongoing assistance for strategy
- Constant social media reviews to ensure your online success
- Your business to stay on top of all new online trends and market research
Social Media Manager - The Executors
A social media manager focuses on the execution of your social media strategy. They are primarily responsible for:
- Finding quality content to share
- Creating your content (graphics & copy)
- Posting content on all your social media platforms
- Repurposing your content
- Monitoring Engagement (responding to comments, new followers, likes and shares)
A social media manager is a good fit for you if:
- You do not have the time to create quality content or engage with your audience
- You dislike being on social media daily
- You lack creativity or the technical skills to create content for social media
Community Managers - The Sale Sharks
Community managers are the promoters for business owners on social media platforms. They support the brand by:
- Connecting with prospects
- Creating brand awareness
- Booking appointments or consultations
- Sharing content with potential customers
- Growing followers, gaining page likes
- Monitoring the growth of the company’s community
If you are looking for more clients and brand awareness, or quality connections, a community manager is the way to go.
Although many social media professionals provide a combination of all 3 of these roles, they will do specific tasks. Be sure to know your social media goals when hiring assistance with your online marketing needs.
For a FREE social media consultation - contact us
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