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Hashtags - A Love/Hate Relationship

Do you remember when the # symbol was known for the pound key on your phone? Wow, times have certainly changed! The Webster dictionary quickly adopted the new word, defining "hashtag" as "a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text - such as a tweet." How Do Hashtags Work?  It is not as simple as just adding the # symbol in-front of a word. When we add the symbol to our words it circulates on social media and the internet depending where we are using them. However, not all all hashtags will have the same results. You can even follow trending hashtags on social media platforms to stay updated on conversations.  How To Properly Use Hashtags Depending on what the purpose of your hashtag usage is, the answer will vary. A general rule of thumb is to use "trending hashtags" to ensure your content is getting the best exposure online. By just putting a hashtag on random words, you will not get far. We need a strategic plan for our hashtag use.  We also need to keep in mind that each social media platform has its own guidelines for using hashtags. For example, Facebook and LinkedIn prefer hashtags to be used lightly. The recommended number is five maximum. Instagram and Twitter love hashtags, but hashtags that are relevant to your content. All online platforms favour branded hashtags, its a way to claim your own, show your business is legit and get conversations started.  How To Find Trending Hashtags Appropriate For Content There are so many great resources for picking great hashtags. Our favourite happens to be - Hashtag Picker. This system allows you to see past, present and future popular hashtags based on data and upcoming worldwide Holidays and events. It is an amazing tool to use when planning our content for our business.  I hope that you have found this information helpful for understanding all about hashtags and how the online world works today. 

Warmest Regards,

Alyson Scott

Your Trusted Executive Virtual Assistant

SmartChoice Business Assistance

#hashtags #online #contentplanning #smartchoicebusinessassistance


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Mississauga, Ontario


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