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MailChimp vs Mailerlite – which platform is best for email marketing? If you are new to email marketing, before you start those incredible newsletters, one of the first choices you’ll have to make is which provider to use. Both have their strong points and setbacks, and we’ve broken them down for you, to make it nice and easy.
Email Marketing is Alive & Well!
4 out of 5 marketers would rather give up social media than email marketing.
Email generates $42 for every $1 spent (that’s 4,200% ROI!)
78% of marketers saw increased engagement over the last 12 months. (Source: Hubspot)
MailChimp vs Mailerlite
If you're ready to jump into email marketing (or expand on your current plans), you have numerous options for providers! (These happen to be our two favourites).Both MailChimp and Mailerlite are good options for beginners, with free plans to help you grow your subscriber list. You’ll also find numerous tutorials for beginners to help you get started and learn the ropes.
We broke it down into 6 main areas to compare your options.
Ease of use goes to Mailerlite because it is incredibly intuitive. While both are user-friendly, some features in MailChimp can be harder to navigate.
MailChimp wins out for templates & design, with over 100 easily customizable templates in the paid plans and eight free options. Mailerlite has 62 templates, but their free plan does not include the designs.
Registration forms go to a tie! Both have various forms that are easy to set up, share and embed to help you easily and quickly grow your email list.
CRM capabilities are limited for both providers, but MailChimp pulls ahead because you can connect it to your online store and see the revenue you’ve generated from each contact.
Both providers have customer support in place, with Mailerlite being slightly more generous.
Pricing Both mail services have free options for beginners. Pricing can be more closely customized with MailChimp based on the size of your audience and the features you are looking for, but Mailerlite seems to give you more bang for your buck!
MailChimp vs Mailerlite Results
Go with Mailerlite if you:
Go with MailChimp if you:
MailChimp requires more experience and technical know-how but provides many features and customization options.
Mailerlite is more than sufficient for beginners and solopreneurs who are just getting started and is ideal for Shopify.
Who wins the battle of MailChimp vs Mailerlite? The two email providers are comparable - much of it comes down to personal preference based on your email marketing goals. Both are wonderful options to help you use email to grow your business!
If you need help to get set up, create your registration forms, or create your first email campaign, we’ve got your back!
Built by the awesome people at Flowerpot Marketing